LA's Endless Dawn,

About the event

Organized to promote the release of LitCircle, the Endless Dawn has been extensively designed to captivate the Millennial age group. By transforming select LA destinations into nerve centers of culture we aim to actualize the Millenial fantasy of attending Gatsby-esque parties. 

We'll consequently be creating a golden opportunity for a brand like yours. It's here while people are having fun at a party that you have a perfect platform. Each party is subsequently followed by another meaning a seemingly endless opportunity for you to showcase your brand and product. 

Specially crafted to generate "a moment" that gains appreciable media coverage, the parties will gather thousands at their locations. Many more not attending will be reached online and in the press. Your brand can have an impact throughout this promotional cycle, multiplying your impressions from the event to media released afterward.

These massive events will naturally feature an assortment of entertainment. Special attention is being given to craft unique experiences at each party. By creatively implementing fun spins on your product we can enhance the parties for the attendees while also creating activating experiantial moments for your brand. Each sponsor's product will correspondingly be positioned for maximal impact.

The parties as cultural festivals of LA's Endless Dawn carry unique promotional power specialized for our Millennial audience.

Why should you sponsor?

"Marketers say they have seen more change in the past two years than in the previous 50." The Economist (Sep 13, 2014)

Over are the days of effectively impacting a youth audience through television ads or a billboard. 84% of Millennials don't trust traditional advertising.* Instead, by partnering your brand with LitCircle, we can cleverly construct a campaign at these parties that will gain your brand the coveted "on the street" attention proven to be trusted by this age group. Whether through branded shuttles or a themed room, there's vast opportunity to immersively tell your particular brand's story.  Through these unique, immersive experiences your brand will gain activations among the Millennial attendees with a return on investment unheard of in traditional advertising.

Your brand's impact is assured to be so high because 95% of Millennials consider friends their most credible source of product info** and 89% trust recommendations from friends more than claims by a brand.*** An experiential marketing program here provides the opportunity to interact with, rather than to, customers. That's so important because Millennials value brands that create an experience in which they can participate. A novel experience with your product will prompt shares among attendes across multiple social media platforms that then have the potential to produce a groundswell of social media activity.

No other advertising channel can do that. The available product placement and on-site sampling opportunities are unparalleled. By turning your brand into something tangible and emotive you will have the opportuntiy to favorably influence LA's Endless Dawn audience while leaving them with an impression that lasts far beyond these parties. It's such effective advertising because it's not really advertising at all. That's precisely the kind of brand experience treasured by this demographic. 

Remember that when you purchase a sponsorship package you're pledging to deliver such a valuable experience tailored to our audience. One wrongful product placement can ruin the entire event experience. For that reason alone LitCircle reserves the right to be selective in its decision on who to partner with. For the sponsors that are selected: the direct engagement and face-to-face experiences with your product will be an awesome opportunity for your brand to form countless activation moments with the Millennial demographic.

* https://adespresso.com/blog/marketing-to-millennials/

** http://www.adweek.com/prnewser/how-do-brands-connect-to-millennials-anyway/72297

*** http://www.huffingtonpost.com/cameron-jonsson/brands-marketing-millennials_b_8229188.html

Jordan Nelson

LitCircle is an discovery app for local parties, film screenings and more. 

Organized by New Technologies, Inc. the app seeks to be the go-to platform for event discovery. 

The vision for Endless Dawn is an assortment of events hosted at houses, warehouses and other signature LA spaces.

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