About our event
The This Life Tour is a 21-day run by country/rock artist Trae Myers, taking his band from Columbus, Ohio down through Kentucky, Tennessee, Georgia, and Florida and back, with a currently estimated 21 full band shows and 9 acoustic daytime sets along the way. The tour is a celebration of what the title says: the love and grind of building a life around music, family, and the people who make it worth doing, timed right as Trae heads into marriage and continues raising his daughters.
Attendees Demographics
Gender Distribution
Expected Audience
2501-5000Sponsorship Opportunities
Across the full run, the tour reaches an estimated 4,300 live attendees, plus Trae's existing following of over 30,000 on Instagram and 7,768 monthly Spotify listeners, giving sponsors real face time with a built-in country/Americana audience alongside consistent digital visibility throughout the tour. Sponsors get logo placement across tour marketing and signage, social content throughout the run, and for top-tier partners, on-stage product visibility and food/drink partnerships at venues along the way.
US$500
ContactBackroad Sponsor
Logo on tour poster and digital marketing Logo in 1 tour announcement Instagram post Name listed on tour webpage
US$1750
ContactHighway Sponsor
Everything in Backroad Logo on all 30+ show-day social graphics Banner/signage at the 7 anchor venues Stage shoutout at anchor shows Inclusion in behind-the-scenes tour content Spotify profile bio link/logo
US$7000
ContactHeadline Sponsor
Everything in Highway Trae and the band visibly using your branded product on stage at all 30+ shows Venue food/drink partnership at all 21+ full band shows Logo on the official tour key art Full category exclusivity 5 dedicated Instagram posts 3 reels featuring the product Spotify cover/promo art placement
US$200
ContactOn-stage Product Placement - Single Show
On-stage product placement for one show.
US$300
ContactAnchor venue banner - single city
Will display your product banner at one of the major venues of your choice.
US$150
ContactStage shoutout - single show
Trae will promote your product or brand at a single show of your choice while onstage during the performance.
US$600
ContactSocial Spotlight
Trae will record or create an ad or shoutout for you or your brand and/or product to be posted on his social media channels.
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Trae Myers is a country/rock artist who has spent the last several years building his career the hard way, one show at a time. His single "Bad" resonated widely and became a real turning point in his career, and he has since opened for and shared the stage with artists like Kane Brown, Chase Rice, Russell Dickerson, Kip Moore, and Chris Young. He brings the same energy whether performing a solo acoustic set or a full band show, and takes pride in leaving a crowd with something real, not just a good time, but a genuine connection.
Offstage, Trae is preparing to get married and is raising his daughters, who are the reason behind everything he's building. This tour, This Life, is named for exactly that, the love and the grind that come with building a life worth being proud of.
Trae doesn't take a partnership lightly. He shows up, does the work, and represents the people who back him the same way he'd want to be represented himself. He's working with The Distance Agency to ensure every detail of this tour, and every sponsor commitment, is handled professionally from the first conversation to the last show.