THE CREATIVE MEDIA AWARDS,

About the event

The Creative Media Awards (CMA) are Zambia’s flagship platform for recognising excellence in advertising, communications, and creative production. The Awards bring together the country’s leading brands, agencies, media houses, creatives, and policymakers to celebrate the work that shapes public perception, drives economic activity, and inspires national progress.

The CMA stands as a national benchmark for creative standards, providing an independent, transparent, and industry-endorsed process for recognising outstanding work across film, photography, digital marketing, branding, design, copywriting, media buying, strategic communications, and storytelling.

For corporates, media organisations, and government institutions, the CMA is more than an awards ceremony — it is a strategic investment in the development of Zambia’s creative economy. The platform elevates industry excellence, promotes ethical and professional standards, and strengthens the capacity of Zambia’s creative talent to contribute to national development, sector visibility, and brand competitiveness.

Through wide-reaching media partnerships, category-defining jury panels, and national digital engagements, the CMA amplifies the role of creativity as a driver of business growth, cultural influence, social cohesion, and innovation. The platform positions Zambia as a regional creative hub and encourages collaboration between the private sector, media, agencies, and government to accelerate the growth of the creative industries.

Supporting or partnering with the CMA demonstrates a commitment to:

• Developing Zambia’s creative sector and strengthening industry capabilities

• Championing local talent and empowering the next generation of creative professionals

• Driving national economic participation through marketing, media, and creative work

• Enhancing brand visibility, trust, and influence through national platforms

• Promoting high standards of communication that benefit both private and public institutions

The Creative Media Awards offer an opportunity for partners to align with a credible, high-profile, and nationally recognised platform that is shaping the future of Zambia’s creative ecosystem and setting the standard for excellence across the industry

Why should you sponsor?

The Creative Media Awards offer international brands a strategic opportunity to position themselves within one of Africa’s fastest-growing creative and media markets. Zambia’s creative economy is expanding rapidly, driven by digital adoption, a youthful demographic, increasing brand investment, and a rising demand for high-quality content. The CMA is the country’s premier platform for recognising creative excellence and provides global brands with rare access to an influential and fast-evolving sector.

Supporting the CMA allows international brands to enter and influence a growing market by establishing visibility and relevance in a sector that drives consumer culture, digital transformation, and brand behaviour. The awards attract the most active players across the industry, including agencies, production houses, creatives, marketing leaders, media organisations, and government partners, giving international brands direct connection to decision-makers who shape campaigns, adopt technologies, and influence purchasing trends.

By supporting the CMA, global brands champion the next generation of creators who form a young, ambitious, and digitally native workforce. This support builds early loyalty with future industry leaders who will choose software, hardware, platforms, and tools for major brands in years to come.

Sponsorship positions international brands as contributors to Africa’s creative future, demonstrating commitment to capability development, industry growth, national talent upliftment, and cultural investment. This strengthens a brand’s credibility with governments, agencies, and communities, while fulfilling CSR, ESG, and talent development objectives in a meaningful and visible manner.

The CMA also provides a highly relevant environment for product alignment. Brands in photography, videography, software, digital services, entertainment, and media can showcase, demonstrate, and integrate their products directly with the people who use them professionally.

Through national radio and TV partnerships, extensive digital and social media reach, influencer amplification, press features, PR, and corporate networks, the CMA generates strong visibility, wide reach, and high-value brand exposure.

The platform is professionally managed, credible, independent, and industry-driven, ensuring international brands align with an awards ecosystem that reflects high standards, transparency, and trust.

Positioning Summary for International Brands

Supporting the CMA is a strategic investment in a rapidly expanding African market, offering global brands influence, visibility, long-term partnerships, cultural relevance, and a direct role in shaping the future of Zambia’s creative economy.

Edwin Chibanga

About The Awards Enterprise Ltd

The Awards Enterprise Ltd is the independent organisation established to design, govern, and manage the Creative Media Awards (CMA). The company was formed to build a credible, transparent, and professionally run awards ecosystem that elevates Zambia’s creative, media, and communications industries to regional and global standards.

The Awards Enterprise is responsible for the awards framework, governance structures, jury selection, category design, nomination systems, evaluation procedures, industry partnerships, and overall integrity of the awards process. The company ensures that the CMA remains free from bias, maintains professional standards, and reflects global best practice in recognising outstanding creative work.

The organisation operates with a mandate to uplift Zambia’s creative economy, support the growth of the advertising and media sector, develop local talent, and position the country as a competitive creative hub in Africa. Its work extends beyond the awards night and includes industry development, capacity building, and the creation of platforms that celebrate and showcase creative excellence.

About Fortress Media

Fortress Media is one of Zambia’s leading marketing and content production companies, widely recognised for its work across event production, livestreaming, audiovisual services, photography, videography, creative development, digital content, and brand experiences.

For over a decade, Fortress Media has served major institutions in the financial, governmental, developmental, corporate, and private sectors, delivering high-quality creative and media solutions at national scale. Fortress Media has produced events and content for clients including Zanaco, ZNBS, the Presidential Delivery Unit, UNDP, USAID, Liquid Telecom,  GIZ programmes, and many more.

With in-house teams covering events, AV, livestreaming, technical production, video, design, social media, and copywriting, Fortress Media has built a reputation for precision, innovative execution, strong project management, and premium production quality. The company operates as a full-service creative partner, capable of delivering large-scale national events, brand campaigns, government forums, corporate productions, and high-impact digital communication.

Fortress Media serves as the official production partner for the Creative Media Awards, managing event execution, staging, branding, AV, livestreaming, content production, and overall creative direction. The company provides the technical and creative backbone that makes the CMA a world-class experience.

 

Together, The Awards Enterprise Ltd and Fortress Media form a powerful partnership:
The Awards Enterprise provides governance, structure, credibility, and industry leadership, while Fortress Media delivers professional production, world-class creative execution, and the technical capability to bring the CMA to life.

This collaboration ensures that the Creative Media Awards are not only prestigious and fair, but also visually compelling, professionally produced, and aligned with global standard

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