Genuss.Kultur.München 2026- die Erlebnismesse,

About the event

Messe neu gedacht

Genuss.Kultur.München ist nicht einfach eine weitere Messe – sie ist ein modernes, emotionales Erlebnisformat für eine neue Generation von Genussmenschen.

Unser Motto: „Wie Messe, nur cooler.“

In einer Branche, in der klassische Messen oft unübersichtlich, überladen oder rein verkaufsorientiert wirken, geht Genuss.Kultur.München bewusst einen neuen Weg:

• Branchenübergreifend & Erlebnisorientiert: Wein, Spirituosen, Feinkost, Streetfood & Lifestyle – kuratiert, verbunden durch eine gemeinsame Haltung zu Qualität & Genuss.

Genuss.Kultur.München ist das erste Format dieser Art in Süddeutschland – und bringt Menschen, Marken und Manufakturen zusammen, die Genuss ganzheitlich denken.

Why should you sponsor?

Genuss.Kultur.München is not just another trade fair – it’s a modern, emotional experience format for a new generation of food and lifestyle enthusiasts.
Our motto: “Like a fair – just cooler.”

We bring together wine, spirits, fine food, street food, and lifestyle brands in an inspiring, curated setting that connects people who share one passion: quality and enjoyment.

By supporting this event, sponsors reach a highly attractive urban audience (aged 25–55) – professionals, creatives, and foodies who are eager to discover and try new premium products.
The event offers strong brand visibility, authentic on-site engagement, and digital reach through our VinoMinga community and media presence in Munich and beyond.

Your brand becomes part of a lifestyle movement that celebrates taste, craftsmanship, and cultural experience – a perfect match for companies who value quality, authenticity, and contemporary brand storytelling.

Moritz Petan

We are Culture Ventures GmbH, the creators of VinoMinga – one of Munich’s most successful boutique event brands for wine, food, and lifestyle.
Over the past four years, we have organized sold-out festivals, tastings, and cultural experiences with thousands of visitors across southern Germany.

With Genuss.Kultur.München (Jan 30 – Feb 1 , 2026) we are taking the next step: a curated, modern fair that blends enjoyment, culture, and design under one roof.
Our team combines years of experience in event marketing, brand activation, and hospitality with a passionate network of partners, media, and influencers.

Sponsors can trust us because we deliver high-quality experiences with measurable reach — both on-site and online — and we value long-term, authentic partnerships over one-time exposure.
In short: we know our audience, we love our work, and we make brands part of an unforgettable experience.

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